Public Relations
Public relations professionals communicate messages clearly and effectively. Public relations majors learn how to deliver the message for government agencies, businesses, organizations and industries on a local level and in the global arena.
What to Expect
As a public relations major, you will develop strong writing and account management skills through interactive classes and extensive writing assignments. You'll learn how to create campaigns, write press releases and manage events as you develop your public relations acumen. You will work collaboratively with your classmates and be encouraged to participate activities like The Carolina Agency, our student-run advertising and public relations agency. You also have the opportunity to earn academic credit by participating in supervised internships. And as a senior in your capstone experience, you will create a comprehensive public relations campaign for an actual client. These real-life experiences will help prepare you for entry-level positions upon graduation.
Undergraduate Degree
B Bachelor of Arts in Journalism and Mass Communications — Public Relations
The Public Relations Program is housed in the School of Journalism and Mass Communications, which is nationally accredited by the Accrediting Council on Education in Journalism and Mass Communications. The following courses are typical for a major in public relations:
- Introductory Advertising and Public Relations
- Research Law and Ethics
- Graphic Design
- Public Relations Writing
- Public Relations Campaigns
- PR Management
Apply for Undergraduate Admission
Our Office of Undergraduate Admissions provides the most current information on the application process so you can check the requirements based on your current status and find university scholarships.
Graduate Degrees
The School of Journalism and Mass Communications offers both a Master of Arts in Journalism and a Master of Mass Communication as well as a dual program with the School of Law. Students can also pursue a Ph.D. in Mass Communication.
Program Contact: George Fetner, 803-777-5067, fetnerg@email.sc.edu
Application information for this degree is available through The Graduate School.
Program Contact: George Fetner, 803-777-5067, fetnerg@email.sc.edu
Application information for this degree is available through The Graduate School.
Program Contact: George Fetner, 803-777-5067, fetnerg@email.sc.edu
Application information for this degree is available through The Graduate School.
Program Contact: George Fetner, 803-777-5067, fetnerg@email.sc.edu
Application information for this degree is available through The Graduate School.
Through special arrangement, the university offers dual degree programs in certain areas to permit a student to work on two degrees concurrently by combining credits, resulting in the student taking fewer courses than the total required if each degree were pursued independently.
This program, offered by the School of Journalism and Mass Communications and the School of Law, culminates in a Master of Mass Communication in Journalism and a Juris Doctor.
Application information for this degree is available through The Graduate School.
Apply to Graduate School
Learn more about The Graduate School, degree options and how to apply for admission to doctoral, master’s, certificate and combination degree programs at South Carolina.